Digital Culture
Activism

Google is working to make its Pixel camera less racist

Technology isn't neutral.
By Rachel Kraus  on 
Google is working to make its Pixel camera less racist
Better background separation and skin representation for people of color is coming to the Pixel camera. Credit: screenshot: Google

Since the creation of the camera, photography has been technologically optimized to capture white people best. Engineers at Google are trying to change that.

At Google's developer conference, Google I/O, Tuesday, the company announced that it's working to re-work the algorithms and tweak the training data that power the Pixel camera in order to more accurately and brilliantly capture people of color.

Specifically, it is working to better light people with darker skin and more accurately represent skin tone. Also, silhouettes of people with wavy or curly hair will stand out more sharply from the background.

Google isn't the only company having a technological reckoning with racial bias. Just last month, Snap announced it was re-working its camera software to better represent people of color.

Google is calling its project "Image Equity." Like Snap, the company worked with outside experts in photography and representation to guide the undertaking.

Some of the changes will involve training the algorithms that render the photos on a more diverse dataset, so white people and white skin aren't the default definition of "person." Google will also be tweaking the Pixel's auto white-balance and auto-exposure capabilities to better optimize for people with darker skin.

Related Video: Everything you need to know from Google I/O 2021

More in Activism, Racism, Cameras

Rachel Kraus is a Mashable Tech Reporter specializing in health and wellness. She is an LA native, NYU j-school graduate, and writes cultural commentary across the internetz.


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