Digital Culture
Twitter

Twitter users plot revenge on Elon Musk by killing the platform

Or, how to de-value Twitter, according to former Tumblr users.
By Elizabeth de Luna  on 
A photo of a haggard-looking Musk with his chin resting in his hand, against a black background. Three tweets from this article have been pasted next to him, along with the Twitter logo.
Users plan to "Tumblr" Twitter to make it lose value under Elon Musk's ownership. Credit: Mashable composite, Muhammed Selim Korkutata / Anadolu Agency

It's our first day on Elon Musk's Twitter, and users are already plotting the platform's demise. They say the fastest way to make Musk regret (and lose money) on his $44 billion Twitter acquisition is to obliterate the app's value. And the easiest way to do that? Follow the lead of 2013-era Tumblr users.

In 2013, Tumblr sold to Yahoo for more than $1 billion and lost value almost immediately. Users exacerbated Yahoo's poor management by making Tumblr even weirder and wilder. Yahoo never recouped on its purchase and sold it off at a loss as a part of a larger acquisition deal with Verizon in 2017. Verizon couldn't figure out what to do with Tumblr either and reportedly sold to the creator of Wordpress for a teensy $3 million in 2019.

Now tweeters are conspiring to help Twitter suffer a similar fate by shitposting and furry-fying Musk. My only question is... will trolling have any effect at all on meme lord Elon Musk? He is infinitely more well-versed in the wiles of the internet than Yahoo has ever been.

We're gonna Tumblr this bird app

Marissa Meyer never saw it coming...

A single fish > Tumblr

But don't bring MySpace into this

Teamwork makes the dream work (and killed Tumblr)

Crank up the shit posting output, stat

And if all else fails, make Elon Musk a furry

Get in, loser! We're going back to the future of 2013

UPDATE: Oct. 28, 2022, 4:16 p.m. EDT This article has been updated to include additional tweets.

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Elizabeth de Luna

Elizabeth is a culture reporter at Mashable covering digital culture, fandom communities, and how the internet makes us feel. Before joining Mashable, she spent six years in tech, doing everything from running a wifi hardware beta program to analyzing YouTube content trends like K-pop, ASMR, gaming, and beauty. You can find more of her work for outlets like The GuardianTeen Vogue, and MTV News right here


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